Company Description
Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €29.8 Billion international wholesaler with operations in 31 countries through 661 stores & a team of 93,000 people globally. Metro operates in a further 10 countries with its Food Service Distribution (FSD) business and it is thus active in a total of 34 countries.
MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.
Website: https://www.metro-gsc.in
Company Size: 600-650
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception: 2011
Job Description
About Role...
A Leadership profile responsible for leading and delivering impactful message strategy projects for our customers. They will oversee a team, ensuring the final framework aligns with business objectives, meets project timelines, and delivers exceptional results. The Communications Manager will understand and analyze the key insights with a brand lens and ownership and have the ability to deliver on brand strategies, execute marketing and communication frameworks, and lead client analysis.
Applicants should be comfortable with formulating integrated communication and/or brand strategy; research around customers (business units, service company etc.), markets and competition; be able to derive insights from internal METRO research; articulate the communication and/or brand strategy, values, messaging and go-to-market plans. Be the owner of all the customer-related deliverables to drive the objectives of the mandate through communication and or brand strategy solutions.
The ideal candidate would have a passion for brand narratives and a drive to provide exceptional result-oriented solutions. We’re looking for a dedicated and result-centric Communications Manager to lead the message strategy portfolio for customers within the METRO-verse.
Desired values -
● Empathy: I am mindful of respecting different points of view to make a fair judgement of the situation and requirement of the outcomes for all the stakeholders (customers and organization).
● Integrity: I do what I commit; if I am unable to do, I proactively inform and realign.
● Ownership I take equal ownership of success and failure. I am driven by speed and ensure that results count.
● Growth mindset: I seek constant learning for self, the role, and the organization, and facilitate knowledge sharing with the team.
● Innovation: I try to find a better way of doing things that adds more value to my function and customer/organizational goals.
Job Responsibilities -
Message Strategy Development:
● Collaborate with internal teams and customers (internal METRO business units/service companies) to understand their brand, target audience, and messaging needs.
● Lead the development of comprehensive message strategy frameworks that drive brand awareness, engagement, and conversion.
Project Leadership:
● Conduct in-depth audience research and analysis to inform message development.
● Ensure that messaging aligns with overall brand strategy and business objectives.
● Lead message strategy projects from inception to completion, ensuring alignment with client goals and objectives.
● Manage project timelines, budgets, and resources to ensure successful delivery.
● Oversee team performance, providing guidance, direction, and feedback.
● Make critical decisions and resolve issues that arise during project execution.
Team Management:
● Lead and mentor a team of message strategists, providing guidance and support.
● Delegate tasks effectively and manage workload distribution.
● Foster a collaborative and productive team environment.
Client Relationship Management:
● Build and maintain strong relationships with clients, acting as a trusted consultant.
● Communicate effectively with clients, providing regular updates and addressing their needs.
● Proactively identify client opportunities and develop strategies to capitalize on them.
Qualifications
● Master's degree in marketing, communications, or a related field.
● 8+ years of experience in message strategy, integrated MarCom and brand development, or a related field
● Experience of working in the Corporate Communications team of a Shared Service Center will be an added advantage
Additional Information
Hard Skills:
● Ability to think critically and strategically about the customer’s market landscape.
● Formulate long-term plans aligning with business objectives
● In-depth knowledge of marketing principles and practices
● Strong analytical and problem-solving skills
● Understanding of various marketing channels and how they contribute to overall strategy
● Ability to convey complex ideas in a clear, concise, and compelling manner
● Proficiency in conducting market research to gather insights, analytical skills to interpret data and translate it into actionable strategies
● Understanding of marketing frameworks and ability to translate them into communication approaches
● Experience in developing comprehensive go-to-market plans
● Strong organizational skills to manage multiple projects simultaneously
● Be passionate about new tech in MarComs and should be able to adapt to the ever-changing landscape
● Experienced in Corporate Communication and related dynamics
Soft Skills:
● Solution-oriented and rational decision-maker.
● Disciplined with time and commitments
● Excellent communication and interpersonal skills
● Well-read with an interest and opinion on subjects
● Ability to network with people
● Ability to take and give feedback rationally
● Well-travelled and culturally exposed
● Ability to lead and motivate teams
