Expert Performance Marketing

We are METRO GSC, an internal solutions provider for METRO AG, a €25.6 Billion international wholesaler with operations in 24 countries through 670 stores & a team of more than 97,000 people globally having offices in Pune & Bangalore (India), Düsseldorf (Germany) and Szczecin (Poland). We provide Financial and Business solutions to 42 countries, speak 24+ languages. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. As a Solutions provider we take a proactive approach in supporting our internal and external stakeholders with all their needs from performing an extensive analysis to devising strategies and producing optimum solutions. We believe in anticipating the needs of our business partners and always staying one step ahead. We are an Equal Opportunity Employer; we recognize the Value of Inclusion & Diversity in our work culture. We have a flexible and collaborative work culture that helps us in creating a workplace that supports our transformation journey.

Website: https://www.metro-gsc.in
Company Size: 600-650
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception: 2011

The purpose of this role is to implement a standardized performance Marketing framework tailored to our brick-and-mortar and digital businesses and to support local countries with their performance marketing transformation journey. The expert will play a key role in driving customer acquisition, increasing foot traffic to stores, promoting innovative digital solutions, and enhancing overall business growth. This includes recommending different campaigns, channels, and best practices to achieve these objectives.

• Implementing and managing campaigns across a variety of channels (eg: Google, Meta, Microsoft) across multiple markets.
• Collaborating with the local teams and defining clear strategy and KPIs across the different parts of the funnel.
• Optimizing campaigns towards ROI and expanding existing activities by leveraging data and creating actionable insights.
• Supporting cross-functional projects, collaborating with internal and external stakeholders to automate our activities, optimizing our processes, and identifying opportunities to drive growth.
• Developing and managing comprehensive performance reports and tailoring presentations for diverse stakeholders.
• Monitor campaign budgets and pacing to ensure efficient spend and adherence to financial targets.
• Analyze market trends and competitor activities to identify new opportunities or potential threats.
• Work with creative and content teams and/or creative tools to develop high-performing assets for various channels.
• Support the implementation of a standardized performance marketing framework for both store and digital businesses.

• Bachelor's degree is required.
• 4+ years of experience in Performance Marketing is mandatory. (In search, display, and video campaigns)
• 2+ years of experience in managing 6-digit monthly budgets is mandatory.
• Proven hands-on experience in managing and optimizing campaigns directly on Google, Facebook, and Microsoft interfaces.
• Experience in a multi-market or international setting, supporting local teams.
• Demonstrable track record of optimizing campaigns for ROI and developing actionable insights from data.
• Experience working in a cross-functional environment, collaborating with technical and non-technical stakeholders.

FUNCTIONAL SKILLS:

• Strong competency in Excel.
• Professional level in English.
• Expert proficiency in managing campaigns on performance marketing platforms.
• Deep understanding of performance marketing KPIs and the ability to optimize campaigns based on them.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Strong data analysis skills with the ability to translate raw data into actionable insights and comprehensive reports.
• Proficiency with web analytics tools.
• Experience with connecting digital campaigns to "brick-and-mortar" business goals.

BEHAVIORAL SKILLS:

• Data-driven, analytical and forward-thinking with the ability to come up with innovative solutions.
• Result-oriented and ability to prioritize based on impact.
• Team player and hands-on mentality.
• Excellent communication and presentation skills, with the ability to tailor information for diverse stakeholders.
• Should be able to ask the right questions, and effectively interpret and act on what it's telling you and what it's not telling you.
• You want to work in a fast-paced environment, balance multiple priorities and use your own initiative.
• Proactive problem-solver, able to identify issues and optimize processes.
• Strong organizational and time-management skills, capable of managing multiple campaigns simultaneously across various markets.

• Experience in B2B environment is a strong plus.
• Experience in programmatic campaigns is a plus.