Marketing Automation Manager (AJO & AEP)

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €29.8 Billion international wholesaler with operations in 31 countries through 661 stores & a team of 93,000 people globally. Metro operates in a further 10 countries with its Food Service Distribution (FSD) business and it is thus active in a total of 34 countries.

MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.

Website: https://www.metro-gsc.in
Company Size: 600-650
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception:  2011

As a Senior Marketing Automation Manager, you will take the lead in managing and optimizing complex marketing automation campaigns across multiple countries, ensuring alignment with global business goals. You will act as a strategic partner, collaborating closely with senior leadership, country teams, and cross-functional stakeholders to drive high-impact marketing initiatives. This role requires advanced expertise in AJO (Adobe Journey Optimizer), AEP (Adobe Experience Platform), and other marketing automation platforms, with a deep understanding of customer lifecycle management, with the responsibility to innovate, optimize processes, and oversee campaign performance at a global scale.

Key Responsibilities:

• Lead the strategy, execution, and optimization of multi-region, large-scale marketing automation campaigns, aligning with organizational goals.
• Serve as a primary point of contact between global and regional teams to ensure seamless campaign development, execution, and reporting.
• Continuously optimize automation processes to enhance engagement, conversion, and overall campaign effectiveness.
• Collaborate with cross-functional teams (Sales, Content, Data Analytics, IT) to ensure that marketing automation workflows are optimized and effectively integrated with other systems.
• Oversee segmentation and journey orchestration to ensure personalized and effective messaging across multiple touchpoints.
• Develop and implement performance metrics, conduct in-depth analysis, and deliver actionable insights to improve campaigns.
• Take ownership of troubleshooting, advanced problem-solving, and escalating issues related to automation workflows.
• Drive the evolution of marketing automation strategies by researching industry trends, emerging technologies, and best practices.
• Mentor and guide junior team members, providing leadership and expertise to elevate team performance.

• 5+ years of hands-on experience in marketing automation, campaign management, and customer journey orchestration.
• MBA (Master of Business Administration) – good to have.
• Expert proficiency in AJO (Adobe Journey Optimizer) and AEP (Adobe Experience Platform), as well as other leading marketing automation platforms (Salesforce, HubSpot, Marketo, etc.).
• Strong knowledge of email marketing, lead nurturing, and customer segmentation strategies.
• Demonstrated ability to lead cross-functional teams and manage complex projects across multiple regions or countries.
• Exceptional analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Proven track record of driving successful marketing automation initiatives in a global or multi-country environment.
• Advanced project management skills and experience in process optimization.
• Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels.