Senior Manager - Branding and Communications

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €30 Billion international wholesaler with operations in 30 countries through 630 stores & a team of 91,000 people globally. Metro operates in a further 10 countries with its Food Service Distribution (FSD) business and it is thus active in a total of 34 countries. MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland).

We provide HR, Finance, IT & Business operations support to 30 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion.

We believe that we can add value, drive efficiency, and satisfy our customers.

Website: https://www.metro-gsc.in

Company Size: 600-650

Headquarters: Pune, Maharashtra, India

Type: Privately Held

Inception: 2011

What does this role entail

• Branding and Communication leader need to build organization strategy to improve Employer branding  internally within Mero & externally within GCC industry in India  + employee value with GSC
• Will develop and implement internal and external communication strategies for the organisation to ensure that unified, consistent, and positive messages define and promote the corporate identity, mission and clear goals.
• Define, design, develop & lead the execution of the branding strategy through  end to end communication channels internally & externally (outside Metro)
• Leverage data and analytics to measure the effectiveness of your communication campaigns and adjust your strategy as needed.
• Develop crisis communication plans that can be used in the event of a crisis or unexpected event. Work with key stakeholders to identify potential risks and develop messaging that can be used to communicate effectively with employees, customers, and other stakeholders.
• Develop and execute employee engagement initiatives that foster a sense of community and belonging among employees. Use internal communications channels such as company intranets and employee newsletters to highlight employee accomplishments and share news about the company's progress.
• Lead and plan leadership visits, Lead & coordinate for GSC IN and GSC Townhalls
• Build good relationship with MAG Branding and Communication lead and ensure corporate topics are cascaded with GSC IN

COME JOIN US IF..

• You have strategic mindset and ability to navigate a large matrix and complex organization
• You have Presentation & Stakeholder Management Skills who can sound off ideas in the most effective way to the Leadership team and other stakeholders
• You have Project Management skills – Proactivity, self motivation and the ability to meet deadlines
• You are creative who can be adept with providing clear direction on creative visualization to meet the objective of the deliverables
• Knowledge and understanding of communications practices, tools, and techniques in social media.

HOW WOULD YOUR ROLE LOOK LIKE ..

STRATEGIC AREAS:

• Collaborate with METRO GSC Board & Leaders to proactively identify communication and engagement opportunities, making recommendations and developing programs, linking back to the business strategy
• Partner with Business & People and Culture team to strengthen the key focus areas of communication related to organisation culture, employer value proposition (internal & external) and to attract the right talent.
• Create and execute communication strategy highlighting the GSC value proposition there by strengthening our footprint as a solution partner of choice internally within metro.
• Build a consistent narrative and messaging to align with the broader company strategy and connect to business priorities, design, and execute engaging, meaningful, and personalized employee communication campaigns
• Oversee all internal and external communications for METRO GSC India, ensuring its message is consistent and engaging
• Arrive at the right messaging for the right platform for the different internal/external communications channels available, including the organisation's website, social media etc.
• Work together with global Corporate Comms Teams at METRO & other METRO GSC locations to develop a robust comms ecosystem and to partner with global comms teams to bring flagship engagement programs
• Represent the company in a variety of settings, always promoting the company in the best possible way to increase the organisation’s reach (ex. getting featured in industry magazines and forums like CXO/CIO/NASSCOM

EXECUTE:

• End to end execution of communication projects/plans/blueprints right from drafting proposals for internal/external audiences to presenting/promoting it to different stakeholders including the Leadership team
• Organise leadership townhalls, internal virtual/on-ground events, and other large-format leadership events for building a connected organization
• Writing/editing the key internal communication messages (includes leadership messages, engaging creative content, and internal presentations) and assist executive leadership in developing presentations, speeches, and other important corporate messages
• Oversee the workflow and work assignments of the communications team end to end from concept to execution by ensuring effective collaboration among team members and consistent, quality work.
• Manage METRO GSC’s communication platforms like website, social media handles (ex. LinkedIn, Instagram, Facebook etc.), intranet pages/communities to ensure clarity of information, provide ease of navigation, and make certain that all content is current and relevant
• Being able to manage customer projects of similar nature

MONITOR:

• Monitor METRO GSC Communication platforms by analysing, reviewing, and reporting on the effectiveness of campaigns to maximize results
• Track effective benchmarks (best practices) for measuring the impact of internal/external communication efforts
• Stay up to date with the latest news at the METRO corporate level to stay in sync with all the communication strategies be used

• Postgraduate/ MBA in marketing / MA in journalism/ Mass comm is preferred
• Minimum 15+ years of experience in corporate branding and communications team (preferred for a GCC / SSC business or organization) or with Advertising Agency / Public Relations experience; out of this minimum 5 years in leadership role
• Excellent writing, editing and proofreading skills as well the ability to source stories from employees
• Gift of the gab and the ability to moderate virtual town halls and dialogues
• Hands-on experience of working with MS Office and new-age internal communication tools. Ex – Teams, SharePoint etc and rapid conceptualisation tools like Canva etc.

WHAT DO WE HAVE FOR YOU

• A career transforming role that can step up your game
• A true immersion into leadership space ‘true head heart & hand approach’ 
• Diverse yet cohesively working global teams to learn from
• A true sense of purpose in what you do
• A learning culture where we learn each day
• A place where you can truly belong, we are inclusive & warm
• Ability to define your Hybrid work structure split b/w home & at office