Specialist/Sr. Specialist - Branding & Communications

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €31.6 Billion international wholesaler with operations in more than 30 countries. The store network comprises a total of 623 stores in 21 countries, of which 522 offer out-of-store delivery (OOS), and 94 dedicated depots. In 12 countries, METRO runs only the delivery business by its delivery companies (Food Service Distribution, FSD).

HoReCa and Traders are core customer groups of METRO. The HoReCa section includes hotels, restaurants, catering companies as well as bars, cafés and canteen operators. The Traders section includes small grocery stores and kiosks. The majority of all customer groups are small and medium-sized enterprises as well as sole traders. METRO helps them manage their business challenges more effectively.

MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide HR, Finance, IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.
 

Website: https://www.metro-gsc.in
Company Size: 1000-1100
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception:  2011
 

We are seeking a talented and versatile Brand & Communications Specialist to join our Branding and Communications team. In this role, you will act as a brand custodian and a campaign strategist crafting compelling narratives that resonate with both our internal workforce and our external audience. You will be responsible for creating, editing, and publishing high-quality content that drives employee engagement, boosts company reputation, and ensures a consistent brand voice across all digital and print platforms.

Must be able to multitask draft creative briefs + story boards and collaborate with the junior consultants, video and graphic designers to translate ideas into final deliverables.

The Brand & Communications Specialist will support METRO GSC India’s omnichannel internal and external communication initiatives, helping shape consistent, engaging, and impactful messaging aligned with global standards. The role partners closely with leadership, HR, and global stakeholders to strengthen employee engagement, brand voice, and change communications. Should have a strong foundation in project management and stakeholder engagement, ensuring successful execution of marketing initiatives.

External Branding & Marketing (40%)

• Content Creation: Write engaging, SEO-optimized long format content like blogs, articles, video scripts, people stories, website copy, case studies, press releases, white papers, etc., create thought leadership and social media content to boost brand visibility.
• Brand Storytelling: Craft narratives that showcase our company’s vision, mission, values, and employer value proposition to external audiences.
• Campaign Support: Develop creative copy for branding campaigns, employer brand & recruitment marketing campaigns, brochures, and digital collateral.
• SEO Optimization: Conduct keyword research and incorporate SEO best practices to increase organic website traffic.

Internal Communications & Culture (60%)

• Brand Engagement: Develop and deliver internal branding and communication campaigns to support business priorities, transformation, and employee engagement. Create clear, compelling content across channels (emails, intranet, presentations, newsletters, leadership messages, intranet articles and executive messages), strengthening employee awareness and pride.
• Supporting Internal Function Engagement: Partner with cross-functional teams to localize and execute campaigns effectively.

• Change Management: Work with HR and leadership to craft clear, proactive communications regarding company updates, policy changes, or organizational shifts.

• Employer Brand: Highlight employee stories, achievements, and company culture to support talent acquisition efforts. Support leadership communications including town halls, leadership updates, and key announcements.

• Town Hall & Events: Prepare scripts and presentations for town halls and internal company events.

🌟 Preferred Attributes:

• Brand Custodian: Ensure all internal and external communication adheres to established brand & employer voice, style, and tone guidelines.
• Editing & Proofreading: Rigorously edit and proofread all content to ensure accuracy, clarity, and grammatical perfection.
• Measurement & Tracking: Measure and track communication effectiveness using feedback, engagement metrics, and analytics.
• Multi Project Management: Manage multiple branding and communication projects simultaneously while meeting timelines and quality standards.

• Experience: 7-10+ years of experience in marketing and brand communication, internal communication, content creation/planning, social media and employer branding in a corporate environment.
• Portfolio: A strong portfolio that demonstrates creativity and versatility across both internal (narrative-driven) and external (persuasive/marketing-driven) writing styles.
• Writing Skills: Exceptional English writing and editing skills, with a mastery of grammar and tone adaptability. Ability to translate complex information into clear, engaging messages.
• SEO Knowledge: Sound understanding of SEO principles and content optimization techniques.
• Collaboration: Proven ability to work effectively with cross-functional teams (HR, Marketing, Product).
• Education: Master’s degree in, Communications, Marketing, or a related field.